By Justin Manansala, Anchor, Brigada News FM General Santos
The air is crisp and heavy with the scent of the sea as the sun begins to rise over Barangay Tambler. By 4 a.m., the General Santos Fishport Complex—the heart of the city’s fishing industry—is already in full swing.
Fishermen haul massive yellowfin tunas onto icy concrete floors while graders and buyers inspect each catch with precision. For visitors, it’s not just a morning market—it’s a vibrant cultural experience and an eye-opening look into the global seafood trade.
Often dubbed the Tuna Capital of the Philippines, General Santos City is known for its world-class seafood. But beyond the titles, the fishport stands as a living example of how local tourism can promote mental wellness, economic inclusion, and sustainable development.
The Fishport Experience
Travelers looking to visit the fishport are encouraged to rise early and prepare for a unique sensory journey. Market 1, where the biggest catches are brought in, is the main draw. Tuna weighing over 50 kilos are laid out for grading, inspection, and auction. It’s a rare chance to witness how these fish make their way from Philippine waters to sushi bars in Tokyo and restaurants across the globe.
“This place is unlike anything I’ve seen,” said Leah Ramos, a domestic tourist from Cebu. “It’s intense, but also so well-coordinated. You get to appreciate the scale of work behind every bite of sashimi.”
Planning Your Visit
GenSan is accessible via direct flights from Manila and Cebu, with major airlines operating daily trips. The fishport itself is located about an hour from the city proper. Travelers can coordinate transport through hotel front desks, rent-a-car services, or arrange with local tour operators. Taxis and jeepneys are available, though comfort levels vary depending on the chosen mode of travel.
Upon arrival, visitors are required to wear boots and safety gear, which can be rented at the entrance. While photography is allowed in most areas, it’s best to ask permission before taking close-up shots of workers and their catch.
Tourism That Builds Communities
The Fishport Complex is more than a marketplace—it’s a community ecosystem. Porters, vendors, graders, and support staff all rely on the daily operations for their livelihoods. Tourism has opened a new source of income for many here. Guided tours and visits contribute to increased demand for local services—from food stalls and rentals to transportation providers.
“We’ve seen more local tourists in recent years,” said Carlo Lim, a tour guide who regularly brings guests to the port. “It’s encouraging. People want to understand where their food comes from, and they’re also supporting the community in doing so.”
Sustainable Economic Growth
General Santos has integrated sustainable practices into its fisheries, including strict hygiene protocols, traceability systems, and community-based conservation efforts. These practices ensure the industry remains viable while protecting marine resources.
Moreover, the city celebrates its Tuna Festival every September 1 to 5, a lively event featuring float parades, culinary showcases, and a “biggest catch” competition. It not only honors the fishing heritage but also strengthens community ties and boosts local tourism revenue.
Mental Wellness and Authentic Travel
In today’s fast-paced world, travel is increasingly sought not just for leisure but also for mental health and personal renewal. Visiting the Fishport offers a change of pace—a grounded, sensory-rich experience far from digital distractions. The early morning bustle, fresh sea breeze, and honest labor observed on-site provide a quiet reminder of life’s simpler, more essential rhythms.
Final Thoughts
General Santos City offers scenic coastlines and modern malls, but the Fishport reveals something more profound: a genuine look at the city’s soul. It’s raw, honest, and a testament to how local tourism can educate, inspire, and empower.
So next time you plan a trip down south, don’t just pass through—wake up early and experience GenSan’s Fishport. It’s more than a destination. It’s a story you’ll take home with you.
